Content Marketing’s Biggest Problem

Content Marketing’s Biggest Problem

In 1996, Bill Gates wrote an essay entitled ‘Content is King’, in which he predicted the importance of content for the internet. Now, over two decades later, marketers still use the phrase. Incessantly. And business stakeholders still seem to be listening. Budgets are...
From Marketing to Analytics: It’s All About the User

From Marketing to Analytics: It’s All About the User

After working in a general marketing role for a 1 year at Friday Media Group, I decided to transition into a more specialised role within the analytics team. The move was a natural progression of my career as a marketer; I’ve always been focused on making things more...
Facebook Messenger Merge: What Does it Mean for PPC?

Facebook Messenger Merge: What Does it Mean for PPC?

Facebook announced earlier this year that they have plans to merge the messengers on Facebook and Instagram with Whatsapp to create one distinct messaging stream, though the three will remain separate apps. This means that the messages one receives on Whatsapp should...
Hello, from the Team at 52Fridays

Hello, from the Team at 52Fridays

After several months of hard work and a good few years of preparation – we are happy to announce that today, we are launching our own digital marketing agency, 52Fridays. A sister company to Friday Media Group, our performance-focused team is positioned to bring...