Data fundamentals – Make the most of your data

Data fundamentals – Make the most of your data

The value of data has recently surpassed the value of oil¹ and every new piece of software or online tool comes with its own suite of data analytics in some form or another which means the average business has more data than they can accurately use. Whilst it’s a good...
Why invest in both SEO and PPC?

Why invest in both SEO and PPC?

If you’re looking to get your business in front of a larger proportion of your target audience, chances are you’ve considered some form of search engine marketing. But what should you go for? Should you optimise your site for organic listings? Or should you start...
How to create a landing page for SEO and PPC

How to create a landing page for SEO and PPC

One of the biggest crutches with digital marketing is of course, that it’s digital. It’s all based  online and where that’s perfect for on ecommerce business or a business that relies on online transactions we can reach a stumbling block pretty early on if your...
What is ethical marketing?

What is ethical marketing?

Ethics is hard to define and even harder to apply, especially in business. Ethics can very generally be described as a set of moral principles that govern behaviour. Whereas the decisions a business makes are usually driven by the goal of making money. It’s clear that...