Why invest in both SEO and PPC?

Why invest in both SEO and PPC?

If you’re looking to get your business in front of a larger proportion of your target audience, chances are you’ve considered some form of search engine marketing. But what should you go for? Should you optimise your site for organic listings? Or should you start...
How to create a landing page for SEO and PPC

How to create a landing page for SEO and PPC

One of the biggest crutches with digital marketing is of course, that it’s digital. It’s all based  online and where that’s perfect for on ecommerce business or a business that relies on online transactions we can reach a stumbling block pretty early on if your...
What is ethical marketing?

What is ethical marketing?

Ethics is hard to define and even harder to apply, especially in business. Ethics can very generally be described as a set of moral principles that govern behaviour. Whereas the decisions a business makes are usually driven by the goal of making money. It’s clear that...
Content Marketing’s Biggest Problem

Content Marketing’s Biggest Problem

In 1996, Bill Gates wrote an essay entitled ‘Content is King’, in which he predicted the importance of content for the internet. Now, over two decades later, marketers still use the phrase. Incessantly. And business stakeholders still seem to be listening. Budgets are...