Data fundamentals – Make the most of your data

Data fundamentals – Make the most of your data

The value of data has recently surpassed the value of oil¹ and every new piece of software or online tool comes with its own suite of data analytics in some form or another which means the average business has more data than they can accurately use. Whilst it’s a good...
From Marketing to Analytics: It’s All About the User

From Marketing to Analytics: It’s All About the User

After working in a general marketing role for a 1 year at Friday Media Group, I decided to transition into a more specialised role within the analytics team. The move was a natural progression of my career as a marketer; I’ve always been focused on making things more...