What is ethical marketing?

What is ethical marketing?

Ethics is hard to define and even harder to apply, especially in business. Ethics can very generally be described as a set of moral principles that govern behaviour. Whereas the decisions a business makes are usually driven by the goal of making money. It’s clear that...
Content Marketing’s Biggest Problem

Content Marketing’s Biggest Problem

In 1996, Bill Gates wrote an essay entitled ‘Content is King’, in which he predicted the importance of content for the internet. Now, over two decades later, marketers still use the phrase. Incessantly. And business stakeholders still seem to be listening. Budgets are...
From Marketing to Analytics: It’s All About the User

From Marketing to Analytics: It’s All About the User

After working in a general marketing role for a 1 year at Friday Media Group, I decided to transition into a more specialised role within the analytics team. The move was a natural progression of my career as a marketer; I’ve always been focused on making things more...