Marketing Made Simple

Measurable. Impactful. Profitable.

Invest in marketing that makes a real difference.

Collaborative. Integrated. Coordinated.

Partner with a team that truly understands your business.

Transparent. Honest. Direct.

Trust a business who puts your interests first.

Our Services

PAID MEDIA

Search, Social & Display Advertising

Fast, Effective & Performance Driven

Measurable Return on Investment

Tailorable, Targeted Messaging

SEARCH ENGINE OPTIMISATION

Technical, Content & Digital PR

Increased Organic Traffic & Keyword Rankings

Building Expertise, Authority & Trust

User Experience Lead Marketing

TRAINING

SEO, Outreach & PPC Courses

100% Bespoke Content

Hosted Remotely or On-Site

From Beginner to Expert

CONSULTANCY

SEO & PPC Consultation 

Success Driven Service, Integrated Approach

Experienced Marketing Professionals

From Strategy to Delivery

Our Story

Our Past

In 1974, Friday Media Group was founded by a family with a simple mission – bringing buyers and sellers together as effectively as possible. The first step in this journey was the production and distribution of the now hugely popular classifieds paper Friday-Ad.

As time went on and our operations grew, so did our portfolio of brands. Developing into niches such as automotive, marine, equine and recruitment, we quickly became a collaborative, multi-disciplined group of industry experts. 

Driving high quality traffic to our websites became increasingly important as more and more business was done online. It was time to adapt – so we began growing our digital team. Experts in every aspect of online marketing were hired for their ability to provide ambitious strategy, effective delivery and contextualised consultation to the group’s brands.

Throughout our journey, we have always remained true to our core family values. This is what makes us committed to our ‘client first’ approach. We put ethical practices and transparent relationships at the forefront of everything we do.

 

 

Our present 

With over 80 brands and 300 staff across 6 international offices, Friday Media Group has grown to be a significant force in the niche sectors of recruitment, marketplaces, retail and web services.

In 2019, Friday Media Group decided to launch a digital marketing service of its own and 52Fridays was born. We continue to deliver outstanding results to both internal and external partners, maximising web traffic, lead generation and online transactions. We pride ourselves on our innovate, entrepreneurial nature and take great pride in delivering the strategies we help businesses to define.

We believe in a bespoke approach for each of our partners. We combine marketing analysis with technical best practice to create a simple, effective strategy – then deliver it. 

 

Our future

52Fridays was created by digital experts with agency backgrounds, who found their place in a family-run company. Our vision is to deliver results-driven, integrated marketing services to businesses who want a partner, not a provider.

We believe in collaboration, working closely with our partners means your campaigns transition from concept to delivery seamlessly.

We are passionate about what we do. Our experts stay at the cutting edge of the industry and inspire the future of best practice. We value transparency, efficiency and reliability. Do we have that in common? Get in touch, let’s help build the future together.

 

Our Work

 

Joe Kidger – Friday Ad

 

‘The 52Fridays Paid Media team work closely with the internal marketing team at Friday-Ad, providing invaluable support to our growth strategy and always suggesting areas to improve and grow. Paid search is a key part of traffic acquisition strategy, it supports in a number of key areas, focused on increasing response to key customers, raising brand awareness and supporting marketing campaigns, such as competitions aimed at data capture. Through the expansion & optimisations of our search & display campaigns across Google & Bing, 52Fridays managed to increase our revenue 96% year on year, without huge increases to costs. A friendly, smart and professional team!’

 

Nick Bending – Equine Superstore

 

‘With our organic traffic suffering quite a lot due to an unanticipated algorithm update in 2018, the 52Fridays team worked to close our year on year traffic deficit by January 2019. As a result we also saw a 22% increase in revenue in January compared to last year. The team have completed technical audits, advising us on improvements and ensuring we were following up to date best practice’

 

Spencer Thomas – Dogs and Puppies

‘We tasked the 52Fridays Team with carrying out web migration with a view to improving organic deficit of Dogs and Puppies, which had been in decline for the past year. With their expertise, 52Fridays made multiple improvements to UX, structure, internal linking, page speed etc. This resulted in moving a -55% organic deficit at point of migration (July ’18) to +22% last month (Jan ’19). Jan was also the first time the site had achieved in excess of 100,000 organic sessions since Oct ’17 which is a huge step forward for us!’

 

Janna Brodie – Horseclicks

‘The 52Fridays PPC Team have played a key role in improving the traffic on Horseclicks throughout 2018 and provided us with a 175% increase in traffic for just 12% increase in spend. The increase in traffic driven by the PPC team also lead to a 50% increase in transactions which made a significant impact on our budget figures. The team are knowledgeable, professional and very easy to deal with!’

 

Edd Saunders – Boats & Outboards

‘We started working with the 52 Fridays PPC team last year to undertake a variety of paid media campaigns as our department did not have the expertise. They started a targeted DSA campaign, and revamped our search campaigns, which saw an increase in web traffic of over 170%! An added bonus was a more diverse audience pool to reach with only a 27% increase in spending.’

 

Kim Medhurst – Equine Superstore

‘The team at 52Fridays have been incredibly helpful, providing constant support and advising on best practice always. In 2017, they helped untake a huge project of implementing GTIN’s, according to best practice. As a result, we have been able to really capitalise on PPC as a revenue driving channel.’

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